UNDERGRADUATE COURSE DESCRIPTIONS 290 HERZING UNIV
and global relationships. The course will also explore how CRM affects different functional units of a firm. 3.0 credit hours. Prerequisite: BU 220 Principles of Marketing. BU 235 Entrepreneurship This course provides instruction in the theory, tools, and techniques for launching and managing entrepreneurial businesses. Topics include: exploring entrepreneurial opportunities and the related ethical, legal, and regulatory environments; determining competitive advantage strategies; and developing business plans. Additional topics include: analyzing sources of funding; developing marketing strategies; managing human resources; managing risk, insurance and other operations processes; and evaluating financial performance. 3.0 credit hours. Prerequisite: BU 106 Introduction to Management. COURSE DESCRIPTIONS 293 BU 245 Business Communication This course introduces communication theories and strategies for a variety of business situations including memos, letters, meetings, presentations, pro
